With experience spanning education, public service, healthcare, real estate, and retail, I’ve tackled a wide range of creative challenges—from brand identity and multi-platform campaigns to editorial, digital, and environmental design. I thrive in collaborative spaces where creative thinking meets strategic problem-solving, and I’ve found equal fulfillment in launching new brands as I have in maintaining and evolving existing ones.

While some may view working within established brand systems as limiting, I see it as an opportunity for refinement and innovation. There’s a unique creative satisfaction in keeping a visual identity cohesive, adaptable, and responsive to diverse audiences. For me, that’s the essence of thoughtful design—solutions that are purposeful, scalable, and human-centered.

My approach is hands-on and solution-focused, whether I’m concepting a campaign, directing photography, mentoring junior designers, or ensuring accessibility and production accuracy. I’m also energized by the evolving role of technology in design—exploring how tools like AI and digital marketing platforms can extend our creative reach while staying rooted in craft and intention.

When I’m not designing, I’m absorbing the world around me—wandering through bookstores, studying type, exploring quiet corners of a city, or tasting my way through a beautifully crafted menu. I’m endlessly inspired by light, architecture, texture, and the quiet details most people miss. I notice how things are made, how they feel, and the stories they carry—whether it’s a wine label, a vintage sign, or a perfectly plated dish. Travel expands that curiosity, revealing new layers of culture, connection, and craftsmanship. For me, design is an extension of that way of seeing: intuitive, emotionally aware, and always searching for meaningful connection.