Haskayne School of Business
50th Anniversary Campaign
Challenge
Develop a cohesive anniversary campaign that could engage multiple audiences while maintaining a consistent visual presence across a wide range of communications channels and formats.
Approach
As the sole designer supporting the Haskayne Marketing and Communications team, I developed a scalable visual system built around a custom 50-year anniversary icon and signature visual texture. The system was designed to flex across print, digital, environmental, event, and promotional applications while maintaining a unified campaign identity.
Results
200+ campaign assets delivered within a two-month timeline
Multi-channel implementation across print, digital, event, and environmental applications
Supported one of Haskayne's largest milestone celebrations
Gold Award, Business & Annual Reports Category, 2018 Canadian Printing Awards
Project Details
Client: Haskayne School of Business, University of Calgary
Role: Senior Graphic Designer
Timeline: 2 months
Assets Produced: 200+
Audience: Alumni, donors, students, faculty, business community
Recognition: Gold Award, 2018 Canadian Printing Awards
Deliverables:
Anniversary visual identity
Accordion-folded timeline publication
Print and digital advertising
Annual Community Report
Event materials and signage
Building, window, and interior graphics
Branded promotional items
Year: 2017
