Haskayne Community Report 2019
Challenge
Create an annual report that communicates Haskayne's strategic priorities, achievements, and impact to a diverse audience of alumni, donors, faculty, students, and industry partners. The publication needed to balance institutional reporting requirements with engaging storytelling while reinforcing the school's brand and leadership position.
Approach
As lead designer, I collaborated with the Haskayne communications team to develop a distinctive dual-narrative publication centred on the themes of Big Ideas and Bold Leaders. The report was designed in a unique recto verso format, allowing two complementary stories to unfold from opposite directions. I was responsible for creative direction, publication design, information hierarchy, typography, data visualization, image selection, print production, and press approvals.
Results
Created a premium annual publication that elevated Haskayne's institutional reporting
Transformed complex information into accessible, engaging visual storytelling
Strengthened brand consistency across stakeholder communications
Successfully communicated strategic priorities, achievements, and community impact
Distributed to alumni, donors, faculty, students, and business stakeholders
Project Details
Client: Haskayne School of Business, University of Calgary
Role: Senior Graphic Designer
Publication Type: Annual Community Report
Audience: Alumni, donors, students, faculty, industry partners
Scope:
Creative direction
Publication design
Information design
Data visualization
Typography and layout
Print production and press checks
Key Features:
Dual-narrative recto verso format
Custom infographics and data visualization
Editorial storytelling
Strategic brand communications
Year: 2019
