Haskayne Community Report 2019

The 2019 Community Report for the Haskayne School of Business was created to reflect the school’s ambitious vision and strategic direction. Centered on the themes of Big Ideas and Bold Leaders, the report celebrated the school’s accomplishments over the academic year and its growing impact within the business and academic communities.

Client: Haskayne School of Business, University of Calgary
Role: Senior Graphic Designer
Deliverables: 24 page print report
Year: 2019

Design Objective
To design a visually striking, dual-narrative publication that communicates the depth and range of Haskayne’s influence—showcasing key achievements, thought leadership, and community partnerships in a format that felt premium, engaging, and true to brand.

Design Approach
I led the creative from start to finish, working closely with the Haskayne communications team. The publication was designed in recto verso format: one side focused on innovation and ideas, while the reverse highlighted leadership and impact. I developed the visual identity for the report, including layout, typography, infographics, and imagery. The final piece balanced clarity with energy—leveraging bold layouts, white space, and clean data visuals to support storytelling. I also managed all aspects of print production and press checks to ensure a polished final product.

Impact
The report was well received across faculty, donors, and university stakeholders, reinforcing Haskayne’s leadership brand and strategic priorities. It served as both a public-facing promotional piece and an internal celebration of progress, setting a new standard for annual reporting at the school. Its success contributed to stronger brand alignment and elevated the school's presence among academic and business communities.

Haskayne Community Report 2019

Design ObjectiveTo design a visually striking, dual-narrative publication that communicates the depth and range of Haskayne’s influence—showcasing key achievements, thought leadership, and community partnerships in a format that felt premium, engaging, and true to brand.

Haskayne Community Report 2022

Design Objective
To design a visually striking, dual-narrative publication that communicates the depth and range of Haskayne’s influence—showcasing key achievements, thought leadership, and community partnerships in a format that felt premium, engaging, and true to brand.