Healthcare Communications and Information Design
Challenge
Develop clear, accessible healthcare communications that help patients, caregivers, and healthcare professionals understand complex medical information. Materials needed to balance clinical accuracy, readability, accessibility requirements, and brand standards while supporting diverse audiences with varying levels of health literacy.
Approach
Working within established healthcare brand systems, I transformed medically reviewed content into patient-centred communications that were easy to navigate, understand, and apply. Projects included educational handouts, brochures, posters, forms, booklets, care instructions, and resource materials covering health services, procedures, patient safety, and support programs.
Because healthcare information is often consumed during stressful or time-sensitive situations, accessibility and usability were central to every project. Through information hierarchy, typography, colour contrast testing, infographics, illustrations, and supporting imagery, I helped make complex content more approachable and easier to understand while maintaining clinical accuracy and organizational standards.
Key Contributions
Translated complex medical information into accessible communications
Applied accessibility and readability best practices
Created visual aids to improve understanding
Maintained consistency across healthcare brands
Supported patient and caregiver education initiatives
Project Details
Client: Northern Health & Saint Francis Health System
Role: Senior Graphic Designer and Art Director
Year: 2024–Present
Audience: Patients, caregivers, families, community members, healthcare professionals, and staff
Deliverables:
Patient education handouts
Posters
Bi-fold and tri-fold brochures
Educational booklets
Resource guides
Forms and information sheets
Care instructions
Internal communications
Scope:
Information design
Healthcare communications
Accessibility compliance
Infographic development
Illustration and iconography
Typography and layout
Print production
Brand implementation