Healthcare Communications and Information Design

Challenge

Develop clear, accessible healthcare communications that help patients, caregivers, and healthcare professionals understand complex medical information. Materials needed to balance clinical accuracy, readability, accessibility requirements, and brand standards while supporting diverse audiences with varying levels of health literacy.

Approach

Working within established healthcare brand systems, I transformed medically reviewed content into patient-centred communications that were easy to navigate, understand, and apply. Projects included educational handouts, brochures, posters, forms, booklets, care instructions, and resource materials covering health services, procedures, patient safety, and support programs.

Because healthcare information is often consumed during stressful or time-sensitive situations, accessibility and usability were central to every project. Through information hierarchy, typography, colour contrast testing, infographics, illustrations, and supporting imagery, I helped make complex content more approachable and easier to understand while maintaining clinical accuracy and organizational standards.

Key Contributions

  • Translated complex medical information into accessible communications

  • Applied accessibility and readability best practices

  • Created visual aids to improve understanding

  • Maintained consistency across healthcare brands

  • Supported patient and caregiver education initiatives

Project Details

Client: Northern Health & Saint Francis Health System

Role: Senior Graphic Designer and Art Director

Year: 2024–Present

Audience: Patients, caregivers, families, community members, healthcare professionals, and staff

Deliverables:

  • Patient education handouts

  • Posters

  • Bi-fold and tri-fold brochures

  • Educational booklets

  • Resource guides

  • Forms and information sheets

  • Care instructions

  • Internal communications

Scope:

  • Information design

  • Healthcare communications

  • Accessibility compliance

  • Infographic development

  • Illustration and iconography

  • Typography and layout

  • Print production

  • Brand implementation

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