SAIT Donor Impact Report 2025

Challenge

Create a donor impact report that demonstrates the value of philanthropic contributions while strengthening donor relationships and supporting future fundraising efforts. The publication needed to balance emotional storytelling, institutional reporting, and data-driven impact in a format that was engaging, accessible, and aligned with SAIT's brand.

Approach

Working closely with SAIT's Donor Relations Team, I designed an eight-page publication that highlighted donor-funded student success stories, research initiatives, and campus enhancements. The report was built using a flexible grid system that supported a variety of content types, including long-form narratives, testimonials, photography, and impact metrics.

To maintain engagement throughout the publication, I combined clean layouts, strong typographic hierarchy, custom infographics, and strategic use of SAIT's visual identity. Accessibility was incorporated into the digital version through screen-reader-friendly formatting and accessible PDF standards.

Results

• Delivered an 8-page print publication and accessible digital report

• Communicated donor impact through clear storytelling and data visualization

• Strengthened stewardship communications through a polished, donor-focused design

• Created a flexible layout system that balanced narrative content, photography, and impact metrics

• Successfully distributed to SAIT donors, partners, and stakeholders